Branding and Identity
Seneca, An Arrow Company

I reinvented the visual identity of the Seneca Data brand and its product lines over 13 years. In 2010, I worked with an agency to design the new direction of Seneca. I then continued to update the visual brand until the Arrow Electronics acquisition. In 2017, product labeling was consolidated under the Seneca brand, and branding followed the Arrow standards. Arrow exited the Seneca company and product lines in 2024.

​

Tools Used | HubSpot, Illustrator, InDesign, Photoshop, Visual Studio