Digital Media
Senca, An Arrow Company

When Seneca consolidated into four distinct vertical markets, I created a unique color palette for each segment to ensure clear and recognizable visual identities across all digital platforms. As we approached full integration with Arrow in 2018, I unified the brand presence by introducing Seneca’s signature purple as a consistent accent color throughout all digital media, establishing a visually cohesive hierarchy that reinforced brand recognition and guided messaging. Alongside color, I set strict product photography guidelines to maintain simple, uncluttered, and consistent imagery, allowing products to stand out and supporting Seneca’s reputation for quality and innovation.

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Tools Used | HubSpot, Illustrator, InDesign, Photoshop